Take a look at the equation above. Neat huh? It explains a lot, that is if you are a student of mathematics.
So, what does this equation have to do with marketing? Nothing and everything!!!
Many folks in marketing overstress themselves by getting involved in complicating their lives. When adding more complexities to their lives, they get more and more tired, and finally give up. It’s no wonder that over 95% of those who start a business, fail.
Bill Britt, one of the most successful network marketing distributors ever, was interviewed some years ago on 20/20. They did a feature story on network marketing. They spent time interviewing distributors who had failed, and then showed the stock piles of stuff they couldn’t sell.
At the very end of the show, Bill was interviewed in front of his home. He was asked, “Mr. Britt, this business has obviously worked for you. What’s your secret?”
He said, “There is no secret. I simply showed the plan to 1200 people. 900 said no, and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”
Like all successful marketers, Bill worked through the numbers.
Plain and simple, any business is a numbers game!
Thomas Edison is quoted as saying it would take a matter of a few weeks to invent the bulb. In reality, it would take him almost two years of failed attempts, new discoveries, and prototypes before he would find success. It is said he tried over 6,000 different carbonized plant fibers, looking for a carbon filament for his light bulb. By concentrating and inventing a whole lighting system rather than just a single light bulb, Edison succeeded where others had failed.
Now that’s what I call persistence!
As Calvin Coolidge once said:
“Nothing in the world can take the place of persistence.
Talent will not – Nothing is as more common than the
unsuccessful man with talent.
Genius will not – The unrewarded Genius is almost a proverb.
Education will not – The world is full of educated derelicts.
Persistence and persistence alone is Omnipotent.”
This isn’t rocket science, so you don’t need to be educated to succeed in this industry by having all kinds of letters after your name. All you need to be is persistent.
It would also help if you had a mentor with the primary purpose of assisting you in creating your success.
Until next time, I am
Creating Abundance ~Worldwide~